Tag Archives: YouTube

Wooster TV

Sara & Marc Schiller (@SaraSchiller & @MarcDSchiller in digital form) have provided a great deal of inspiration in my life. Since discovering Wooster Collective in 2006, I have become a different person.

I began looking at things differently, asking more questions and demanding more of myself. I felt the need to address the creative void in my life by pushing my comfort zone and following my impulses. As a direct result, and a byproduct of my aimless walks around Manhattan, I too became obsessed with street art.

From posters in midtown to the tags in the lower east side to murals in bushwick, I discovered an artwork that was filled with passion, brimming and crouched ninja-like ready to attack.

It’s beautiful and it’s real and it speaks to me. The dirty sidewalks and abandoned brownstones can (and do) effectively communicate with any culture or ethnicity. It tells a better story too. And the story, no matter what, has my attention. This style of artwork, although powerful in the streets, has become more and more accessible to the masses through social media platforms and file sharing communities like Flickr and YouTube. I mean, how else would I have seen Logan Hicks creating an alley in Taipai or Elbow Toe’s cross country journey. Sharing their stories online helps to connect the dots. You learn more about the artists you admire and see them for the people they are and not just for the amazing work they produce. Insights like these, about passion and dedication, make us all better and more appreciative individuals.

It should come as no surprise that WC is one step ahead. Yesterday, they announced the launch of their new YouTube channel that will curate and archive art videos from around the world. There just aren’t enough hours in the day.

Dissecting Fred

I really don’t know where to begin with this one.

Buried deep in the cornscape of Nebraska, there is a computer. In front of that computer is a 15-year-old boy named Lucas Cruikshank. Lucas is editing another video for his insanely popular youtube channel, Fred, in which he pretends to be a 6-year-old-boy with a devastatingly high pitched-voice and the most acute ADHD of all-time (since the disorders creation, of course).

His channel, which is now in it’s third full season of production, has hosted 60 million views and boasts over 1.3 million SUBSCRIBERS. As in people who actually watch this stuff on a daily basis. Unbelievable.

Fred Figglehorn is, without a doubt, the definition of a cyber celebrity. But what I find most interesting is how under utilized he is by super clammy teen marketers. Or at least, so it seems. I did stumble upon this one video where he promotes the movie “I love you, Beth Cooper” in a very businesslike, un-Fred voice. Sell out.

I’m sure that’s not the first sponsor, but the majority of his videos do not advertise anything. Most feature mundane activities around the house or in the backyard. I just watched one where he’s having a dance party with two mannequin heads. A little product placement would go a long way, especially since every video he posts gets a minimum of 3 million views. If the “I’ll wear your shirt” guys can make 70k, just think what this kid could pull down (I’d imagine he does pretty well in shirt sales though).

I almost wonder if brands are scared by him. The videos are painful to watch, but if you have a message you want to communicate with teens, Mr. Cruikshank might just offer a near perfect medium.