This morning I was introduced to Zach Lieberman’s talk from the PSFK 2010 conference. It was inspiring. He is doing so much great work.
[Youtube = http://www.youtube.com/watch?v=vSZb2DafxHs]
One of the big takeaways for me was the idea of art as a form of research. I guess I’ve always kind of thought of it as such, but never phrased that way. But I think he’s right. I also agreed with him when he said that “artists are thinking about a possible future for humanity.” Right on.
This is all very interesting to me because it is why I decided to go to an art school for my graduate degree. There is something unique about the approach an artist takes to solving a problem. Yes, it is usually a right brained, but there is more to it than that. I think it might be more about feeling the need to communicate. And, like in the case of Tempt (from the video), helping others communicate.
My graduate director, Cameron, sold me on the idea of the art of planning. He is right and the program is beginning to take off with inspired thinkers, who, just like Zach Lieberman, want to create interesting solutions to messy problems.
Like he says, “artists________better.”












