Here is a super cool new gaming system from the smart people at New Deal Design. Check out the demo video and their stance on user-led research.
“The most intriguing part of the story here is that New Deal didn’t bother with user-led research. They simply assumed they had made something people would love – like some other companies you might’ve heard of. ‘With cutting-edge technology, people don’t know what to say or how to treat it,’ [Gadi] Amit says. ‘Either they’re being polite or over the top with their reflections. Here, you have a totally new object. It doesn’t have clear cultural grounding. …Our job was to create a classic with immediate acceptance.’ And you can’t do that by going to Joe Public.”
I guess Jesse Schell was right, “the future is beautiful.”
Also, I think he sounds like a less funny version of Mitch Hedberg.
via Fast Co Design
